Shigeo Fukuda

Research Task 02/10/2019

This week I research the artist is Shigeo Fukuda was a sculptor, medallist, graphic artist and poster designer who created optical illusions. One of his artwork — Victory in 1945 poster. This poster designed in 1975, uses a cartoon-like form to create a concise and humorous graphic language, depicting the image of a bullet flying back into the barrel of a gun, lampooning the perpetrators of the war for their own consequences. Designed to commemorate the 30th anniversary of the end of world war ii, this humorous, funny style can bring viewers a sense of pleasure.

Secondly, in a 1975 promotional poster for Keiwang department store in Japan. He began to explore the interrelationship between "figure" and “bottom”. The work skillfully uses black and white, positive and negative to form the legs of men and women, the upper and lower repeated juxtaposition, black "bottom" on the white female legs and white "bottom" on the black male legs, virtual and solid complementary, mutual existence, to create a concise and interesting effect, the technique is "inverted bitmap bottom inversion”. Third artwork is the poster. It design of shigeo futian poster exhibition in 1987, futian expressed the four different perspectives of people sitting still in front of the stage in the same picture. He used simple lines and planes to create interlacing space, and large areas of yellow and black silhouette contrast to create a strong visual effect on the whole picture. The ambiguity of spatial consciousness has multiple meanings in visual expression.

From the website “ It’s nice that ” said that: The limited colour palettes and reductive line work remained at the heart of his work. Testament to Fukuda’s skill was his induction into the Art Director’s Club Hall of Fame in 1987 – the first Japanese designer to be awarded such an honour – who described him as “Japan’s consummate visual communicator.” ( Website link: https://www.itsnicethat.com/articles/shigeo-fukuda) From this, I learned that he had his own unique design style (concise and bright style), which contrasted with the design style of Japanese designers at that time. He showed his idea perfectly with a pattern. After seeing his works, I think he is a successful designer. He has designed many excellent artwork. His style: simple and bright, and I like the style. In the future, I also plan to learn graphic design during my undergraduate study. I will learn more about relevant professional knowledge for my design in the future. For the graphic designer, they can create: catalogs; magazines; visual identity (such as letterhead, business cards, brand guides, logos); Marketing materials: flyers, brochures, postcards, one-sheets, posters; product packaging and labels; shirt & apparel designs reports; illustrations & clip-art etc… When I graduate, the professions I can become are Web Designer, Creative Director, Photo Editor, Architecture & Engineering Drafter,Video & Film Editor, Graphic Designer,Product Designer etc…The reason why I want to learn graphic design is that I hope I can express myself in a diversified way, not limited to words. It is successfully expressed through patterns, collages, photography and hand-drawing.

shigeo fukuda 1975.jpg

PART 1

PART 1

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